Smiling in photos makes you look friendly, warm and approachable. We have had so many people reject strong potential matches based on non-smiley photos.

Natural and warm is best – so either take photos outside, or, if you’re indoors, try to find a spot near the window. Look out for odd shadows in your face, try and keep your face free of them.

You should be dressed in an outfit that flatters your body and makes you feel confident, as this will give you an overall sexier vibe. Avoid over-sized coats or jackets, as they will make you appear bigger. Additionally, be cautious with noisy patterns, as well as power suits that you might wear in the boardroom – you’re here to convey your friendliness, not your authority! Think of conveying your ‘social relaxed self’, what you would normally wear when you feel comfortable yet confident, and good about yourself. Ladies, a good pair of heels can elongate your legs superbly.

The most effective photo shoots are those in which the subject appears candid, almost as if unaware they are being photographed. Take a friend along to talk and laugh with – relax, and have fun with it!

Even if you think they reflect your playful side, some may misinterpret the tone of your pictures if you include ones in which you are in fancy dress or up to drunken shenanigans. You don’t want people to make incorrect assumptions about you.